Hong Kong Sevens World Festival

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Cathay Pacific & HSBC Hong Kong Sevens World Festival at Central Harbourfront hosts events attracting over 120,000 spectators. Over the tournament weekend Marriott Bonvoy presented an outdoor music festival. 

OUR ROLE:

• We were brought on by Endeavor (IMG) to support Marriott Bonvoy in promoting the headlining music event. Tasked with directing the Music & Booking Strategy and booked Gwen Stefani to headline for the first time she had performed in Hong Kong for more than a decade. Negotiated the artist's deal and oversaw the marketing campaign and artist relations.

ARTISTS WE BOOKED: 

• Gwen Stefani