FIA World Rallycross Championship

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Following the success of the Speedmachine Festival in the UK, Circuit Of The Americas hosted their own festival in Austin, Texas to launch the 

first-ever US round of World Rallycross. Presented by Monster Energy, the festival featured a line-up of exhilarating wheel-to-wheel racing, amazing entertainment and classic Austin street food.

ROLE:

• We were brought on by Endeavor (IMG) to support in promoting the headlining music event at the Austin360 Amphitheatre during the World Rallycross Championships Festival. Tasked with directing the Music & Booking Strategy, booked Ludacris to headline alongside Jazzy Jeff. Negotiated the artists deals and oversaw the marketing campaign and artist relations.

ARTISTS BOOKED:

• Ludacris, DJ Jazzy Jeff